Answers to common questions about working with Tight Loop Advisory.
Getting Started
We'll need access to your guest list (if you have one), your booking
system, and any past email campaigns you've sent. Even if your guest
list is messy or incomplete, we can help you clean it up and start
building a system that works.
Most lodges start seeing rebookings within 3-6 months of launching
their email system. The key is consistency—we build automated
sequences that work year after year, so the sooner you start, the
sooner you'll see guests coming back.
No! Many lodges we work with don't have a proper email list yet—or
their list is outdated. We'll help you set up the right systems to
collect guest emails from day one, so your list grows every season.
How Email Helps Your Lodge
Travel agents take 10-25% in commissions and they keep the guest
relationship. With email, you own the relationship directly. One
rebook from a guest you kept (instead of paying a commission on) can
be worth hundreds or thousands of dollars in savings each year.
We create targeted campaigns for your shoulder seasons—spring and
fall. By understanding which guests are most likely to book those
weeks (based on their past trips and preferences), we send the right
message at the right time to fill those gaps.
A newsletter is one-way communication. We build automated sequences
that trigger based on guest behavior—when they booked, what they
caught, when they usually travel. It's a system that nurtures
relationships and drives bookings on autopilot.
How It Works
We work with whatever platform you're currently using—or recommend
one if you're starting fresh. Common platforms include Mailchimp,
Klaviyo, ConvertKit, or ActiveCampaign. We'll set everything up so
it's ready to go.
Minimal. Once we set up your system, most of it runs automatically.
We'll need some input from you occasionally—like sharing photos from
recent trips or approving special offers—but the day-to-day work is
handled for you.
Send us a message through the contact form. We'll schedule a free
call to learn about your lodge, your guest list, and your goals.
From there, we'll outline a plan tailored to your situation.
Still Have Questions?
Every lodge is different. Get in touch to discuss your specific
situation and goals.